socials

Dentsu serves as Jollibee's digital agency, responsible for a comprehensive scope of work that entails content development to amplify ongoing campaigns digitally, as well as social media management and analysis.

​

As the Account Manager, my role involved overseeing multiple digital amplification projects concurrently. This encompassed collaborating with our creative team to develop content for social media platforms, supporting ongoing campaigns such as product launches, promotions, events, and short films. Additionally, I was responsible for managing the creation of always-on content, including posts celebrating endorsers' birthdays, holidays, and trendjacking. Moreover, I organized photoshoots to build a library of images for Jollibee's curated social media channels, coordinating with outsourced photographers, food stylists, set designers, and photo editors.

 

As for my work with our socials team, I ensured that all scheduled posts were published across Jollibee's social media platforms. Furthermore, I facilitated the development of social media scans, which entailed analyzing metrics from Jollibee's social media pages, identifying notable engagements, conducting sentiment analyses, and offering recommendations for enhancing Jollibee's digital presence.