gawin mong moment
('make it a moment')

Most Filipinos know that a meal isn't complete without a glass of Coke. However, Coca-Cola wanted to elevate this behavior by turning mealtimes into special moments with our families. To communicate this, we brought together big personalities and their parents in the web series, Gawin Mong Moment ('Make It A Moment'). In each episode, we see them bonding over meals at their chosen restaurants and cooking their favorite dishes at home, all while sharing stories about the small and profound experiences that bring them closer together.

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I joined this project shortly before the shooting of the first five episodes started. In my role as Account Manager, I collaborated with the creative, production, and social teams to ensure that all of clients' requirements were incorporated in post-production, and that all the necessary visuals (thumbnails, frames, etc.) and captions were developed in time for posting.

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In addition to the webisodes, we also produced accompanying recipe tutorial videos and snippets for each episode.